DESIGN EXPANDS,
VISION STANDS.
HOW CAN I HELP?
My name is Shahab. I love designing, moving, building, and bringing concepts to life through different forms of visuals, sound, and immersive digital experiences.
With a medium-agnostic mind, I approach design as a human-centered process, where function meets emotion and innovation is driven by design thinking.
For me, every project is a chance to be crafted with vision, built with purpose,
and led by a cohesive story.
Thinking
Design has been my constant teacher since I was 13, when blending images in Photoshop and AutoCad in high school ignited a lifelong pursuit of visual storytelling through forms and objects.
This self-taught journey evolved into crafting branding systems, products, and campaigns for both small businesses and global brands. But beyond the work itself, design became my whole life—an endless exploration of form, meaning, and human connection, where every creation is a step toward something greater, regardless of its medium.
Designing
The digital space became an extension of my exploration—fluid, adaptable, sustainable and ever-evolving. From early Flash experiments to diving into tools like Figma, Webflow, and Framer, the focus has always been on designing systems that move, respond, and grow. Unlike traditional media, digital design is alive—reshaping itself with every interaction, seamlessly blending motion, usability, and engagement to shape our daily experiences and emotions.
Digitalizing
Motion became a natural progression of storytelling—a space that allowed me to merge my visual and sound worlds into something dynamic and immersive. What began with experiments in Premiere Pro and After Effects evolved into 3D animations with Blender, TouchDesigner, and Unreal Engine, unlocking new dimensions of expression. I love how motion gives design a voice, making every interaction more expressive and meaningful.
LATEST
A collaborative journey into blockchain-driven storytelling. Working closely with the NFTiST founder, the project evolved from a simple graphic design brief into a full reimagining of its brand identity and visual structure. This included the creation of a digital and print NFT magazine, futuristic 3D visuals, DAO-inspired pitch decks, and immersive illustrations—all designed to resonate with the blockchain community’s vision of decentralization and innovation.
A pioneer in virtual aesthetics, Crisalix challenged me to create a new brand style that balanced cutting-edge technology with lifestyle elegance. Through AI-generated lifestyle imagery, 3D logo animation, and an interactive website design, I redefined their brand visual story—fusing warmth, aesthetics, and tech innovation into various touchpoints.
Visuals for a better world. Partnering with WILPF, a global feminist organisation for peace—we crafted key visuals and digital collages for major events like the United Nations Commission on the Status of Women. Inspired by WILPF’s vision of a world built on feminist values of freedom, justice, nonviolence, and human rights, I brought their message to life through expressive e-books and conceptual artworks. The visuals honored the organization's core principles, balancing consistency with creativity to amplify their global advocacy.
Designing a summit for the future of design. For InspirationX, held at Istanbul’s Skyland, I crafted the brand identity and an interactive website for this gathering of architecture and design experts. Every visual element was designed to reflect the synergy between innovation and craftsmanship, creating a space where ideas could take flight.
Rooted in tradition, designed for today. Over my 2.5-year collaboration with Yogasala's management team, we transformed the brand identity of Turkey’s oldest yoga studio, with branches in Nişantaşı, Etiler, and Bağdat Street. Blending Istanbul’s rich cultural heritage with modern aesthetics, we created a visual style that felt grounded and inviting—earthy and homely, yet elegant. This tone carried across every touchpoint, from digital and print media to lifestyle photography and environmental interior design, uniting the brand’s diverse spaces under one cohesive, mindful vision.
A personal blend of gastronomy and innovation. Pelin’s Kitchen was entirely my creation, from concept to design—envisioned as a SaaS app to make cooking both effortless and exciting. Packed with features for tracking diets, meal planning, and recipe discovery, it was designed to be a digital haven for food lovers. Though it never made it to the app store, I still see endless potential in this project and hope to bring it back to life with even more innovation.
For me, every problem holds the potential for innovation. With a design thinking approach and a curious mindset, I see the impossible as a gateway to new ideas—each step driven by creativity and purpose.
Personal Journey
Digital arts pulled me in before I even knew what to call it. It started at 13 with my first PC—hours of experimenting, breaking things, and figuring out how to put them back together. No formal training, no set path—just curiosity, trial and error, and the need to create something out of nothing.
The world around had its expectations: follow the academic route, play it safe. Instead, design became the way forward. High school architecture studies built a foundation of structure and logic, but something was missing—the freedom to let ideas move, evolve, fall apart, and take new shape.
Learning didn’t come from textbooks but from pushing boundaries, making mistakes, and finding clarity in the process. Over time, design stretched beyond one medium. Branding, motion, digital experiences—different tools, same story. Explore, experiment, break, rebuild, refine—always searching for what’s next.
Music Love
It started with stacking sounds—just messing around, layering textures, tweaking knobs, trying to make something that felt right. First in Logic Pro, then in Ableton Live, exploring how sound design could create depth, movement, emotion. What began as simple beats turned into full compositions, shaping sound the same way design takes shape—piece by piece, experiment by experiment.
Yoga on Design
Since 2017, my journey with Ashtanga yoga has profoundly shaped my design philosophy, instilling in me the importance of discipline, presence, and flow. The words of Pattabhi Jois, "Practice, practice, practice, and all is coming," resonate deeply and remind me that mastery in both life and creativity is a patient and ongoing process. This practice has taught me to balance precision and intuition—establishing structure while allowing creative ideas to flow organically within it.
As I move through yoga’s disciplined sequences,
I find parallels in design: moments of stillness, clarity, and breath give rise to balanced, intentional creativity. This practice continues to cultivate a deep awareness that keeps me fully present, open to inspiration, and attuned to detail. It reminds me that, much like the mat, design is a continuous exploration of self and creation.
